Systematic behaviour change in development projects

Objectives

The course will enable participants to plan, design and evaluate systematic behaviour change campaigns based on the RANAS approach. The participants will learn how to conduct a quantitative survey measuring relevant behavioural factors, how to identify the required behaviour change techniques and how to verify their effectiveness. The course will be based on a comprehensive revision of the Ranas approach and includes several new tools.

For whom

The course targets professionals interested in behavior change, especially regarding environmental and health behaviours.

Course Subjects

• Developing systematic behaviour change campaigns
• Increasing knowledge of contextual, social, cultural, and psychological behavioural factors
• Developing a quantitative questionnaire
• Preparing a survey and analysing data
• Selecting behaviour change techniques and designing a campaign
• Developing and conducting a field test
• Monitoring change in behavioural factors and behaviour

Online Participation

Participation in the course is only possible via Internet using video conference. Technical requirement is broadband Internet access (> 1 MB/sec). Installation of video conferencing client software is necessary. Details are available upon registration.

Lecturer

• Dr. Nadja Contzen, Eawag, Environmental Social Sciences, Environmental and Health Psychology group (Host)
• Dr. Max Friedrich, Ranas Ltd. Dr. Andrea Tamas, Ranas Ltd.
• Dr. Miriam Harter, Ranas Ltd. Prof.
• Dr. Phil. et zool Hans-Joachim Mosler, RanasMosler Ltd.

Course Dates

Tuesday 1 April 2025 - 13:00 - 16:00 CEST (UTC +2)"
Thursday 3 April 2025 - 13:00 - 16:00 CEST (UTC +2)"
Tuesday 8 April 2025 - 13:00 - 16:00 CEST (UTC +2)"
Thursday 10 April 2025 - 13:00 - 16:00 CEST (UTC +2)"

Course language
English

Course fee
CHF 500.-
Fee for online participation including course material.